swarov2

This is an assignment for my school’s Identity System module. I chose to redesign the Swarovski logo (not because the original is bad, but just as a challenge to myself)

The brand logo shows a crystalized swan using a grayscale scheme from 0% black (white) up to 50% black. The logo displays a swan that is about to soar into the sky, which shows elegance and confidence.

log1

log2log3

 

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